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- Description: In the spring of 1998, five passionate guys—Jon Nordmark, Peter Cobb, Frank Steed, Andy Youngs and Eliot Cobb decided to start their own company. With more than 50 years of combined experience in the luggage category and a dash of Colorado’s famous pioneer spirit, our “founding five†embarked upon a fantastic voyage that would take them from a scrappy startup selling just seven luggage brands to the #1 bag retailer in the country. We never imagined selling over 25 million bags. Learn more about who we’ve become, below.
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